Author Archives: Judith Schwartz
On May 18 at the Low Income Energy Issues Forum (LIEIF) workshop in Pittsburgh, I presented a new model that I hope will foster a breakthrough in policy discussions. Participants included consumer advocates, regulatory staff, independent and utility program managers … Continue reading
I’d been meaning to buy a new outdoor table and chairs for my backyard to replace the set I’d inherited from my mother 18 years ago, but I kept procrastinating. An elegant and simple email promotion (20% off Outdoor … Continue reading
This weekend I attended a very joyous wedding celebration for two long-time friends. At the reception, I ran into Pierluigi Zappacosta who we had interviewed extensively for his role as one of the founders of Logitech on the occasion of … Continue reading
Despite the fact that word processors are ubiquitous and make it easy to write and edit, they don’t magically transform “users” into Ernest Hemingway. Being a great writer takes talent, practice, diligence, an unusual ability to observe and discern what … Continue reading
It sounds nice but what does that really mean in practice? While conducting interviews for several case studies, it’s become apparent to me that some corporate cultures are better than others at cultivating customer awareness.
There’s nothing like attending a major news event like the announcement for the Green Button initiative, only to have the CTO of the United States, tell you in front of the whole world that you’re “dead wrong” during the Q&A. … Continue reading