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"The utility should educate the consumer and tell the consumer what they can be doing and what the utility is doing to remedy the issue and conserve energy."

— L.S.T., Topsfield, MA

Outreach Plans and Prototypes

To the Point's principals have been innovators our entire careers. We have experience introducing the personal computer, the Internet, the digital home, new media forms, and many other disruptive technologies, solutions, and viral marketing techniques. We've learned that when trying something that has not been done before, creative solutions require imagination and prototyping. Then once you've received feedback from customers, it's easier to align organizations when there is a clear plan and framework.


To the Point specializes in analyzing complex technology eco-systems and synthesizing large quantities of disparate source material so topics can be readily understood and communicated from both expert and non-expert audience perspectives.