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"The utility should educate the consumer and tell the consumer what they can be doing and what the utility is doing to remedy the issue and conserve energy."

— L.S.T., Topsfield, MA

Narratives and Messaging

Audiences respond better to credible data, statistics, and facts when there is an underlying thread, relevant stories, and clear messaging. To the Point specializes in defining distinct sub groups, analyzing material, and synthesizing everything into meaningful contexts that lead to greater understanding without overwhelming people with too much information too soon.


To the Point specializes in analyzing complex technology eco-systems and synthesizing large quantities of disparate source material so topics can be readily understood and communicated from both expert and non-expert audience perspectives.