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"I think I heard something about the Smart Grid on the internet, but I'm not really sure what it is."

— R.D., Boston, MA

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This model illustrates an iterative, customer-centric design lifecycle used for innovative products, programs, services, outreach, or marketing pieces.

A) Differentiated subsets of customer concerns inform plans and prototype designs

B) Partners and stakeholders are educated and influence relevant targets. View more >

C) Customer segments experience prototypes

D) Testing and market research provide metrics and feedback to the designers to improve and refine products/programs/services

E) Products/programs/services are delivered through appropriate channels and customer feedback continues to be collected (See Channel Communications Framework