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"I think I heard something about the Smart Grid on the internet, but I'm not really sure what it is."

— R.D., Boston, MA

This toolkit was inspired by our collaboration with the Department of Energy Smart Grid Customer Engagement Working Group. There are many wonderful examples throughout North America of creative and effective ways to educate consumers about the potential of Smart Grid.

  • The Lifecycle Model looks at ways to design innovative products and programs, reach out to stakeholders, and segment customers.
  • The Channel Framework presents a holistic picture of the range of communication channels and vehicles
  • The Interactive map below shows where these activities are happening. If you have more examples to recommend, please contact us by This email address is being protected from spambots. You need JavaScript enabled to view it..

Best Practices: Products, Programs, Outreach, Channels

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